Kantar Health Blog

  • Commercial effectiveness in real life

    by Ales Tichopad | Mar 22, 2016
    Ales Tichopad
    An interview with Vladislav Urda, Commercial Excellence Director Europe at Teva Pharmaceuticals, about the importance of commercial effectiveness activities in his business.
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  • Why pharma craves real-world data

    by Ales Tichopad | Feb 16, 2016
    Ales Tichopad
    Fact. Only a tiny percent of promising molecules become safe and effective medicines. Even equipped with good scientific evidence on safety and efficacy from clinical trials, new drugs are still far from guaranteed to generate a positive return on investment.
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