Kantar Health Blog

  • Brian Mondry
    It seems like the forces are aligned to create a perfect storm that will result in a quantified self world where we are all wiser about the internal workings of our body and all the healthier for it! But wait…
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  • Brian Mondry
    Today’s technology makes it so simple for the least tech-savvy to set up and execute an online research forum or community, yet healthcare companies are slow to embrace these opportunities to engage patients for research purposes. This blog reviews the applications and benefits of market research online communities and forums for pharma market research.
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  • Brian Mondry
    The social media environment currently provides thousands of online outlets for patients across all disease areas to discuss healthcare issues, and patients are talking in ever-growing numbers. This has resulted in the availability of large volumes of online patient-to-patient discussions around issues that are directly relevant to many of the business issues facing the pharmaceutical industry. It is imperative to tap into the content of these discussions to provide true, actionable recommendations around these business issues.
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  • Brian Mondry
    With the current influx of affordable, non-intrusive wearable technology, the Quantified Self movement is fast approaching its tipping point into the mainstream. Now that a myriad of individual vendors, consumer and pharmaceutical brands have invested heavily in the space, the technology is small and cheap enough to be accessible to the masses. This creates an opportunity to collect and evaluate biometric data on a scale that historically has been impossible.
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