Kantar Health Blog

Identifying disease management trends for Type 2 Diabetes patients in India

by Gauri Pathak | Jun 19, 2012
Gauri Pathak

In a world gripped by a diabetes epidemic – one in ten of adults suffers from the disease and it is estimated that this rate will more than double by 2030*– India is estimated to have the highest incidence and growth rate in the world. In other parts of the world, educating patients to make the lifestyle changes to avoid diabetes in the first place and to help manage the disease properly if they are diagnosed is the key to slowing down its growth. But despite the fact that it tends to be wealthier Indian patients who would be able to pay for insurance and/or treatment who suffer from Type 2 Diabetes, there is a paucity of information on these patients and how they manage their diabetes. There is also a distinct lack of investment in treatment – less than 1% of the world total is spent on helping Type 2 Diabetes patients in India, compared to say the US which accounts for over half of the world of expenditure**.


To fill this data gap we have produced a syndicated report that gives a complete 360 degree overview of Type 2 Diabetes patients in India.

We started off by undertaking research with over 1434 patients across 15 Indian cities (including Mumbai and Delhi) and tier one towns (for example, Jaipur, Hyderabad, Lucknow, Cochin). We examined the latest demographic trends, symptoms, diagnosis, treatment and disease monitoring processes. Almost two-thirds of the patients we talked to had acquired diabetes without any family history of the disease. In line with the thinking that it is a disease of the middle classes, around half were either employed or self employed but only 7% had employer related insurance covering diabetes treatment, reflecting generally low rates of medical insurance penetration in India, even among more affluent patients, and also the fact that diseases like diabetes are often not covered by medical insurance. Around 70% of the patients were diagnosed with diabetes when they were under 50 years of age, meaning their working life was likely to be cut short by illness. We went on to look at how they identified and managed their disease and the complications arising from it. You can see the highlights of our detailed findings here.

In our next blog, we will outline how we combined traditional and offline segmentation techniques in an effort to improve engagement with the same group of patients.

Contact  us - Gauri Pathak, General Manager India and Reena Thapar Bhamri, Research Manager - for more information and/or report pricing.

*International Diabetes Federation figures, 2012

**WHO figures, May 2012


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