Kantar Health Blog

  • Doctors in China embrace digital technology

    by Graeme Jacombs | Nov 16, 2015
    Graeme Jacombs
    Innovative digital channels are now just as important to physicians in China as traditional channels when accessing medical information. In fact, doctors now access half of their information via digital channels.
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  • Graeme Jacombs
    Earlier this week, I delivered a presentation at EphMRA Asia with Kenneth Shearer of MSD KK on approaches to identifying unmet needs and how they can be applied to strategic portfolio planning. Our focus was on Japan and comparing the unmet needs we see there with those in China, the US and the five EU markets.
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  • Emerging markets – a land of contrasts

    by Graeme Jacombs | Sep 9, 2011
    Graeme Jacombs
    Over the last five years, the emerging markets have leapt to the front of many pharmaceutical companies’ priorities. But given the amount at stake when getting a drug to market and keeping it there profitably, it still surprises me how many take what is essentially a "one size fits all" approach to their pre and post launch strategies across developing countries.
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