Kantar Health Blog

  • When Patient Centricity Isn’t Enough

    by Linda Verplanck | Jul 22, 2016
    Linda Verplanck
    I don’t question that pharma companies want to be “patient-centric” and see healthier people around the world. What I do question is what they really mean by saying they are “patient-centric” and what steps they are taking to truly understand the needs, motivations and beliefs of people before they become patients.
    Continue Reading > | Go comment! | Share
  • Linda Verplanck
    It is truly amazing how the mobile phone has become so essential, yet it wasn’t long ago that it was just a functional and novel part of our lives. In Latin America, this phenomenon has a slightly different side - one in which "functional" never had much of a consideration.
    Continue Reading > | Go comment! | Share