Kantar Health Blog

  • A roadmap for brand marketing success

    by Mark Sales | Jul 16, 2014
    Mark Sales
    Whether you are six or 12 months from launch – or even just starting the launch phase – it would be useful to check that you are where you need to be in terms of the crucial factors we believe are the new core components of brand marketing.
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  • Mark Sales
    Recent changes in healthcare means the pharma industry needs to produce more evidence and work more collaboratively because payers themselves are collecting much more robust evidence that will either prove or disprove the claims the industry is making for brands. They have access to the same multichannel world as pharma and are able to seek information on their own – they don’t just rely on pharma anymore.
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  • Mark Sales
    When Richard Horton, Editor of The Lancet, recently made a sweeping comment about “unprecedented chaos” in the UK healthcare system, he was reflecting the view of many key stakeholders in the industry.
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  • Mark Sales
    A radical restructuring of the UK health service has been underway since the Health and Social Care Act was introduced in the UK a few years ago in an effort to deal with the ever-rising cost of caring for an aging population and the growing administration costs of running Primary and Secondary Care Trusts.
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  • The art of collaboration

    by Mark Sales | May 21, 2012
    Mark Sales
    Darwin said "In the long history of human-kind...those who have learned to collaborate...most effectively have prevailed". I’d tend to agree. Something magic happens when individuals, teams or organizations with different skills, diverse backgrounds and divergent areas of expertise, come together.
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