Kantar Health Blog

Is your head in the cloud?

by Lynnette Cooke | Jan 31, 2012
Lynnette Cooke

It is easy to think about how technology has changed the way we conduct business, communicate with one another and analyze datasets.  But this is just the tip of the iceberg for healthcare.  Is technology the answer to the ongoing persistency problems we face?

I envision a world where technology is THE driving force behind health outcomes.  Imagine having a personal smart code that communicates, in real time, your health history, live diagnostics and more.  Or suppose you could press your thumb to a screen in your physician’s office and up comes a display of your entire history, including your family, ancestors, community and so on.    

Today you can run some of your own diagnostics from your home.  But what if this were automatic and when you woke up a small device the size of a clock spoke to you and gave you your vital signs.  Beyond the basic information, this same device would tell the impact of either having taken your prescription the prior day or having missed your dose.  If you started to see a decline in your life expectancy, this may have an impact on whether or not you remember to take your medicine.  Or a more proactive approach could be a talking mirror that greeted you in the morning or evening when you brushed your teeth.  This avatar could remind you which meds to take and the clinical benefits of doing so. 

Sure, many of us already have digital access to our charts, films, etc., but what if all of your data were in the cloud?  It not only benefits the individual, but collectively the data could help unlock many health mysteries.  The technology already exists, and one never knows what healthcare reforms will mandate in the future.  Patients may be required to adhere to regular monitoring vis-à-vis new technology.  Or, the amount of healthcare we receive and our level of drug reimbursement may be directly tied to our own efforts toward health and wellness.

In the meantime, as they say on Star Trek, “Live long and prosper.”


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