Kantar Health Blog

The importance of communication in patient safety

by Otávio Clark | May 18, 2016
Otávio Clark

Improving patient safety through communication and hospital accreditation are the themes of two posters that Evidências - Kantar Health will present at the annual meeting of the International Society for Pharmacoeconomics and Outcomes Research (ISPOR). The event takes place in Washington, D.C., May 21-25.

Communication between patients, doctors and all hospital staff is a crucial factor throughout the care process. Miscommunication can result in errors and adverse events, which can often be severe and even fatal. The World Health Organization (WHO) estimates that 10% of all patients admitted to hospitals suffer damage resulting from care, and one-third of these adverse events occur due to human error. Effective communication contributes positively to prevent these errors from happening, improving patient care and safety.

Hospital accreditation also can be an important tool to ensure patient safety. Accreditation consists of external evaluation that determines whether a health organization complies with international standards and can provide quality assurance. Brazil has two major accreditation organizations, and it is estimated that only 5% of hospitals are accredited, which contrasts with countries like Canada and the United States, which have hospital accreditation rates above 80%.

“Patient safety is a serious issue for global public health,” says Chris Bueno, from the Scientific Communication Department of Evidências - Kantar Health and one of the authors of the posters. “So it is important to analyze how hospitals in Brazil and other countries seek solutions to ensure safety and seek alternatives to improve the care of these patients.”


ISPOR is one of the most important scientific dissemination channels of pharmacoeconomics and outcomes research. Besides being a public non-profit organization for educational and scientific purposes, ISPOR promotes pharmacoeconomics science and the outcomes research, and facilitates the translation of this research into useful information for decision makers in the area of healthcare. The company has more than 9,500 members in 114 countries. ISPOR promotes three meetings annually, conducted in North America, Europe and Latin America or Asia.


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