KANTAR HEALTH BLOG

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  • Realizing Full Potential in Multichannel Marketing

    by Eric Matthews  |  Nov 13, 2017
    It's easy to get distracted by a shiny new opportunity or sexy new channel; but it's hard to cut through the noise, be effective and provide something of value to the customer.
  • Someone Change The Channel

    by Mark Sales  |  Nov 3, 2017
    Our current multi-channel approaches for pharma are staid and in many cases just don't have an end point that makes business sense. We know that brand equity is not only linked to sales but to future performance of the brand. You can read more about this in our recent Edge of Insight Report, which details that 25% of brand equity is attributed to recent touchpoints, of which most of this is still due to the sales force.
  • Being able to link clinical data with the patient’s perspective opens up the possibilities of really understanding a disease. And, realizing the true impact of a disease, or how your medicine can cure a disease or help a patient live better with it, will usher in the new age of patient centricity.
  • The Patient's Voice on More than 200 Health Conditions

    by Michael Fronstin  |  Oct 9, 2017
    Michael Fronstin highlights disparities in health spending, outcomes and quality of life across major health markets in a review of new data from the National Health and Wellness Survey.
  • Getting Inside the Patient – Part 2

    by Tim Irfan  |  Oct 6, 2017
    This blog explains how to achieve success in ethnographic research studies, allowing pharmaceutical companies to approach the patient in a new way that's both meaningful and helpful to the patient and worthwhile for companies.
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