KANTAR HEALTH BLOG
Brand and Customer Experience
Marketing Insights / Consultancy
Oncology Conference Insight
The "Science" and "Art" behind a Great Segmentation Study
Patient Blog Studies Tell Full Story of Disease Impact
Revitalizing the Market Research Survey to Improve Response Rate
World Cancer Day: we can, I can!
Opdivo Making Strides in Advanced Hepatocellular Carcinoma
World Breastfeeding Week: Supporting the mother is crucial for the baby's health
by Otávio Clark | Aug 4, 2016
Breastfeeding is an act of caring and love, and it also can save lives. According to data from the World Health Organization (WHO), breastfeeding can reduce the mortality rate of children younger than 2 by 13%.
When Patient Centricity Isn’t Enough
by Linda Verplanck | Jul 22, 2016
I don’t question that pharma companies want to be “patient-centric” and see healthier people around the world. What I do question is what they really mean by saying they are “patient-centric” and what steps they are taking to truly understand the needs, motivations and beliefs of people before they become patients.
International Day for Eye Health Care draws attention to the risk of blindness
by Otávio Clark | Jul 13, 2016
July 10 was the International Day for Eye Health Care, and many local and ophthalmological centers in Brazil offered actions to draw attention to the importance of eye care.
Brexit, What’s Next?
by Jessica Santos | Jul 11, 2016
The news in the last few weeks is full of Brexit and its impact, but it seems there is no Plan B (what happens after UK leaves), just as there was no Plan A (how to move forward with a split country) either.
Biomarkers for Immunotherapy: Results from ASCO 2016
by Arnold DuBell | Jul 8, 2016
New data was presented at ASCO 2016 on potential biomarkers that could predict response to immunotherapy in the treatment of a variety of cancers.
Terms & Conditions
© 2017 Kantar Health, A Kantar Company