• With the handballing of the brand from Access to Marketing to Sales, ownership of the brand is often disconnected resulting in opportunity unrealized. Today, the world is far more complex and there is greater realization by brand owners that decision making is not at all linear, rational and controlled.
  • A strong brand is not built on a successful launch alone, but also navigating through often complex challenges to maximize the brand's potential across the product lifecycle.
  • The Evolution of Brands

    by Mark Sales  |  Jul 5, 2017
    Brands evolve; they have to and always will. Mark Sales says he can't think of a single corporate or product brand that hasn't followed Darwin's theory of evolution by natural selection. He discusses two types of brands in this blog, both close to his heart and both with more in common than you may think.
  • It’s lobbying, Jim, but not as we know it

    by Mark Sales  |  Nov 16, 2016
    Reputation is something that has always been close to our hearts in healthcare, an industry often derided by many (including my non-pharma friends) as “evil,” yet the numbers tell a different story.
  • Quidditch, the Olympics and building a brand

    by Mark Sales  |  Aug 18, 2016
    From a branding perspective I find the Olympics fascinating: No overt sponsorship within the actual games apart from kit manufacturers’ logos discreetly placed uniforms, yet London 2012 reached 76% of people on the planet with access to a TV. The brand that benefits (or loses) the most seems to me to be the country in which it was hosted.