KANTAR HEALTH BLOG

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  • Quidditch, the Olympics and building a brand

    by Mark Sales  |  Aug 18, 2016
    From a branding perspective I find the Olympics fascinating: No overt sponsorship within the actual games apart from kit manufacturers’ logos discreetly placed uniforms, yet London 2012 reached 76% of people on the planet with access to a TV. The brand that benefits (or loses) the most seems to me to be the country in which it was hosted.
  • It’s just not cricket

    by Mark Sales  |  Feb 26, 2016
    We have played at the edge of patient (and consumers who are at risk of becoming patients) data for far too long.
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