KANTAR HEALTH BLOG

With the handballing of the brand from Access to Marketing to Sales, ownership of the brand is often disconnected resulting in opportunity unrealized. Today, the world is far more complex and there is greater realization by brand owners that decision making is not at all linear, rational and controlled.

On February 4 we observe World Cancer Day, a day created by the Union for International Cancer Control (UICC) aimed at making people all around the world talk about the disease and take actions that can help reduce the impact and weight of diagnosis in families.

On December 1, we mark World AIDS Day, which was created by WHO in partnership with the United Nations (UN) to raise awareness on disease prevention as well as fight the prejudice and stigmas that people living with HIV and AIDS have to cope with.

In Brazil, prostate cancer is the second most common type of cancer among men (second only to non-melanoma skin cancer), according to the National Cancer Institute José Alencar Gomes da Silva (INCA).

Evidências – Kantar Health presented three studies in the 19th Annual European Congress of the International Society for Pharmacoeconomics and Outcomes Research (ISPOR) addressing innovative issues.