KANTAR HEALTH BLOG

With the handballing of the brand from Access to Marketing to Sales, ownership of the brand is often disconnected resulting in opportunity unrealized. Today, the world is far more complex and there is greater realization by brand owners that decision making is not at all linear, rational and controlled.

Market forces continue to drive oncology practices to align, invest and adapt to capture patient volume, adjust to decreasing payer reimbursement, optimize revenue, and reduce financial risk.

In Brazil, prostate cancer is the second most common type of cancer among men (second only to non-melanoma skin cancer), according to the National Cancer Institute José Alencar Gomes da Silva (INCA).

Breast cancer has one of the highest incidence rates in the Brazilian population – among all cancer cases in the country, 22% are breast cancer – which highlights the importance of the Pink October campaigns that help in the awareness and prevention of the disease, which also has high incidence rates in the United States (17%), United Kingdom (16%), France (14%) and Spain (12%).

The National Health Insurance data has its limitations yet it’s the best source of healthcare information available in South Korea