KANTAR HEALTH BLOG

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  • Checking All the Boxes

    by Jessica Santos  |  Sep 18, 2018
    Navigating through compliance issues and regulatory mazes when designing a patient study is undoubtedly difficult, but success can be more easily achieved through a well-conceived, high-quality approach.
  • GDPR: Protecting Patient Privacy in Europe

    by Jessica Santos  |  Aug 22, 2018
    Having taken effect in May 2018, the GDPR imposes new obligations on organizations that process the personal data of EU residents, including research agencies, pharmaceutical manufacturers and data analytic companies.
  • A new study finds that the power of WeChat is so strong that Chinese doctors are now installing fewer medical apps. On average, Chinese physicians follow eight medical-related WeChat public accounts, and 48 percent of them are satisfied with what they read on WeChat.
  • Getting Inside the Patient – Part 2

    by Tim Irfan  |  Oct 6, 2017
    This blog explains how to achieve success in ethnographic research studies, allowing pharmaceutical companies to approach the patient in a new way that's both meaningful and helpful to the patient and worthwhile for companies.
  • Getting Inside the Patient - Part 1

    by Tim Irfan  |  Sep 1, 2017
    This blog explains how ethnographic research allows pharmaceutical companies to approach the patient in a new way that's both meaningful and helpful to the patient and worthwhile for companies. Through ethnography, we are able to not only walk in a patient's shoes, but also see the world through their eyes.
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