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White Paper | Sep 17, 2018

2018 Global Health and Wellness Report (Executive Summary)

Affordability, pain, mental illness, health tech, and Growth Markets are among the top influencers of global health. How do we know? We surveyed over 3M people living with 200 conditions. Download the Global Health and Wellness Report today.

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White Paper | Aug 27, 2018

CancerNSight - AACR and ASCO 2018 Reactions

The first half of 2018 brought with it a number of practice-changing data in oncology, including some major advances that were presented at the AACR and ASCO annual meetings.

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White Paper | Jul 27, 2018

The Regulatory and Compliance Landscape in Patient Centric Research

Kantar Health delivers the most authoritative paper on regulation and compliance in patient centric research.

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White Paper | Apr 16, 2018

Quality Doesn't Cost, It Pays

Quality is not a law, and organizations do not have to subscribe to the principles of quality. However, for those that choose to invest in it, putting quality processes in place pays off – and often significantly.

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White Paper | Jan 22, 2018

Tap into the Cultural Narrative to Understand the Subliminal Impact on Illness

All around the world, people form beliefs and adopt behaviors relating to health and illness that are shaped by the cultural forces prevalent in their communities. Yet despite the significance of the role of our social and cultural context in forming our beliefs and driving our behaviors in the healthcare world, we largely overlook this influence in our research design and our quest to understand why people do what they do in relation to their health.

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White Paper | Dec 28, 2017

What Does GDPR Mean for Healthcare Researchers?

While the regulation aims to bolster privacy rights, GDPR arrives as a centerpiece of the EU Digital Single Market, an initiative designed to boost digital innovation within the EU. By harmonizing privacy legislation across the EU member states and carving out exemptions for scientific, historical and health research, the GDPR seeks to reconcile the often competing values of privacy and innovation.

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White Paper | Dec 6, 2017

Qualitative Research Through a Behavioral Economics Lens

The field of Behavioral Economics has popularized the idea that behavior is not the result of careful deliberation and perfect logic, but instead often driven by intuition, emotion and a myriad of other subconscious factors. It's been clearly demonstrated that we, as social beings, are highly influenced by those around us and our physical environment; and we, as researchers, haven't paid adequate attention to these elements.

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White Paper | Nov 13, 2017

Social Media Listening Patient Ecosystem

Today, patients are more empowered and focused on their health and wellness than ever before. While the digital age has revolutionized consumer access to health and wellness information, it has also provided us with powerful platforms for understanding our customers, especially the burgeoning use of social media for capturing candid peer-to-peer conversations.

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White Paper | Oct 3, 2017

2017 Global Health and Wellness Report - Executive Summary

Key insights and takeaways from the 2017 Global Health and Wellness Report, capturing the patients voice on over 200 conditions in 10 markets.

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White Paper | Oct 2, 2017

When Privacy Officer Meets Data Scientist

The new age of real world data represents a seismic shift in the ways pharma values and collects vital intelligence. While real world data presents much opportunity, it also presents much risk. This white paper explores the changing regulatory landscape for data privacy and the competing views around data use related to implementation of the General Data Protection Regulation (GDPR) in Europe next year.

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